News Corp Wisely Realizes Religion is Entertainment

News Corp Wisely Realizes Religion is Entertainment

News Corp, the media conglomerate that brought the world topless Page 3 girls, has found religion on the internet.

The company, headed by Rupert Murdoch, yesterday announced that its Fox Entertainment Group had acquired Beliefnet, a website devoted to spirituality and religion.

Fox, which declined to disclose terms of the deal, views the acquisition as a way to expand its reach among another fast-growing community on the internet. The company cited statistics from the Pew Internet Project indicating that 82m Americans use the internet to address faith-related matters and estimated the market for spiritual DVDs, books and other materials at more than $8bn.

“It’s a segment that’s huge and still growing,” said Dan Fawcett, president of Fox Entertainment.

Actions speak louder than words. For all their bluster and right-wing politics at Fox News, News Corp is also a huge force in a broad spectrum of entertainment, much of it not friendly to so-called “family values.” Now they are diversifying and extending their reach. A substantial portion of America’s entertainment dollars are spent supporting religion, and they want to be a part of that.

Given the current climate, it’s clearly a sharp business move. The Parents Television Council and other traditional enemies of Fox’s TV sex and violence are bound to be confounded by the fact that with Fox Faith, Fox Family, and now Beliefnet, News Corp is smoothly playing to both sides in the culture war. This is in total accordance with Law 20 from the 48 Laws of Power, “Do Not Commit to Anyone.” The action shows Murdoch once again to be the master strategist and Bozell, Boone and company as whining, clueless, and increasingly irrelevant.

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Comments (8 comments)

A Sharp Eye / December 15th, 2009, 2:48 pm / #1

This is unworthy to be 'news'!

gym mats uk / October 13th, 2014, 11:50 pm / #2

Your post about News Corp Wisely Realizes Religion is Entertainment have helpful information. I think you must add more about it. It's short, i felt.

contoh cv / December 19th, 2014, 10:47 am / #3

thanks for this sharing

rob / March 18th, 2016, 11:05 pm / #4

Stemless goblet might is undoubtedly completely a great specialized along with positioned data the same data publisher along with very cost-effective places. Valuable strive. Student migration Australia

rob / May 5th, 2016, 10:14 pm / #5

Awesome things. My family and i pick along these lines information records. Can essentially request voyager engine vehicles this stunning condition is generally sufficiently sensible applying this particular you have to possibly… attempt a brilliant considering in reality every time be freed while utilizing the pet canine. Custom Cell Phone Case

rob / July 8th, 2016, 1:31 am / #6

Your web journal gave people getting obliged investigate material to use. You'll discover and essentially any segments as a component of your go on are in many cases astounding. cape town aluminium windows

rob / September 7th, 2016, 10:09 pm / #7

I am always doing a search online regarding articles or blog posts which can help me. There may be certainly a great deal to know concerning this. I think people created some really good things within Task ures in addition. Keep functioning, congrats! alarme incendie

rob / March 7th, 2017, 4:46 am / #8

This could be outstanding write-up in pleasing model of products. Relationship created for offering this info, amazing means related to provide this particular difficult task to enable you to communicate. point of sale

Post a comment

Comments are closed for this post.