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My Other Life

Springcoverwebhires_1Taking a short break from philosophy, (much more to come soon), I’m going to do a little shameless self-promotion. Below, I have posted the show reel for the agency Spring Media Group of which I’m the creative director.

At Spring, we’ve recently mounted a campaign to expand our client base. The above image is from the front cover of the Spring company reel. I’m really excited about what I do for a living. It’s a welcome change from how I spent the first part of my life.

It feels great to be a storyteller and marketer, participating in one of the oldest human pastimes. Entertainment is an unbroken chain, going back to the time when early humans first communicated and dramatized their lives with drums, sounds from animal horns, smoke signals or cave-paintings. I’m happy we get to work in a little higher resolution now.

Above all, I’m glad to be working on projects that explore great drama and humor–the full range of human activity–including the darkness. There’s a reason sex and violence sell, because they engage our strong evolutionary desire for competition and risk-taking. By promoting such shows, I’m helping their creators advance the dialog on what it means to be human.

To the extent people can play out their fantasies through entertainment, it means we’ll have that much less craziness and mayhem in the real world. Let’s keep the imaginary where it belongs, and where we can have fun with it. People could have their religious fantasies without hurting anyone. I’d have no problem with entire virtual religious worlds, as long as the people so involved made their proper distinctions (and left the rest of us alone).

I expect the whole enterprise of entertainment to get much more interesting in the future, with far greater levels of immersive content, and user interaction. For the rest of my life, I hope to be a major part of promoting good clean (and not so clean) fun on TV, the web, Second Life, or wherever else storytellers and content creators meet up with consumers hoping to have a good time. Whatever tickles your brain! Or as Tool’s Maynard James Keenan sang "Whatever will bewilder me…"

So visit our company site, or just hit play and take two minutes to check out what I do in my other life! You won’t be disappointed.

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