Think Outside the Bottle

Think Outside the Bottle

A new activist organization to raise awareness of worldwide water issues. From their front page:

The United Nations warns us that by 2025, two-thirds of the world’s population – more than five billion of us – will lack access to water. How is it possible that the water crisis could explode within a single generation?

One of the most visible examples of corporate control of water is bottled water. It is the fastest growing sector of the US beverage market and just three corporations – Coke, Pepsi and Nestlé – make up over half of the US bottled water market. These corporations are privatizing our water, bottling it and selling it back to us at prices hundreds, even thousands of times what tap water costs. They have turned a shared common resource into a $100 billion global market – and one of the world’s fastest growing branded beverages.

Dasani and Aquafina are both bottled tap water. (They use reverse osmosis filtration to deal with impurities–which also takes out all the minerals.) But why not just drink the tap water and avoid the waste?

Comments (3 comments)

Abogada de la Diabla / July 31st, 2007, 10:56 am / #1

It’s high time we address the ridiculous transfer to individual bottles of water for everyone. I think it has to do with our collective increasing germophobia (we have a SEALED bottle of water every time we drink) and laziness. We better get on the stick immediately to address the water issue.

BlackSun / July 31st, 2007, 9:23 pm / #2

Abogada de la Diabla,

Ah yes, germophobia definitely plays a role. And convenience. There are definitely times when it’s appropriate to drink bottled water (especially on the go). But I’d bet most bottled water is drunk within a few yards of a tap. And few people refill their bottles.

Someday it may be possible with proper recycling and use of renewable plastics to have a sustainable bottled water industry. But there’s a long way to go before we get there. It seems like such a waste that a whole generation now associates plastic bottles with quenching their thirst.

I’d like to see wider use of simple carbon water filtration in homes and offices to do away with the chlorine taste issue. Because the evidence shows that bottled water quality varies widely, whereas U.S. tap water is some of the best in the world.

Abogada de la Diabla / August 1st, 2007, 10:47 am / #3


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